WMU News

Four added to Marketing Hall of Fame

Nov. 21, 2002

KALAMAZOO -- Four high-achieving Haworth College of Business alumni were recently honored for their accomplishments with induction into Western Michigan University's Marketing Alumni Hall of Fame.

William J. Bolton, Bettye A. Daly, Dr. David T. Kollat and Charles L. Wimbley Sr. have been given the University's Outstanding Marketing Alumni Award, which recognizes professional accomplishments, community leadership and dedicated service to the University.

William J. Bolton -- A 36-year veteran of the food retailing industry, Bolton is currently working as a consultant for the LJS Group in Chicago. He has held posts as executive vice president of SUPERVALU; president of Jewel-Osco; executive vice president and chief operating officer of markets for Jewel's parent company, American Stores; and chairman and chief executive officer of Bruno's Supermarkets. Bolton is a member of the board of directors of the Bemis Co. and serves on the Haworth College of Business Advisory Board. In 1995, he received WMU's Distinguished Alumni Award. Bolton earned his bachelor's degree in food distribution from WMU in 1968.

Bettye A. Daly -- Daly is CEO of Daly Enterprises, a marketing firm that services companies that make environmental protection and environmental spill response products. She founded the company in 1996, after founding MayDay Chemical Co. in 1981 and serving as its president and CEO for 15 years. Before launching her career in entrepreneurship, Daly managed a $30 million procurement budget as a purchasing agent at the Upjohn Co. She earned her bachelor's degree in marketing from WMU in 1976. She has served as national chairperson of the Chemical Group of the National Association of Purchasing Managers, president of the board of directors of the Kalamazoo Institute of Arts and a trustee of Kalamazoo Valley Community College, among a host of other professional and volunteer activities.

David T. Kollat -- Kollatt is founder and president of 22 Inc., a company that specializes in research and consulting for retailers and consumer goods manufacturers. He has worked in both industry and academia, having served on the faculty of Ohio State University from 1965 to 1972. Following his teaching stint, Kollatt worked for research and consulting firm Management Horizons, serving as executive vice president, director of research and director. He went on to serve as executive vice president of The Limited Stores Inc.; executive vice president of its holding company, The Limited Inc.; and president of Victoria's Secret Mail Order, an operating division of The Limited Inc. He still serves on the board of directors of The Limited Inc., as well as the boards of 10 other companies, including Big Lots, Wolverine World Wide and Select Comfort. Kollat earned his bachelor's and MBA degrees in marketing from WMU in 1960 and 1962, respectively.

Charles L. Wimbley Sr. -- A 1970 MBA graduate of WMU, Wimbley is the founder of The Wimbley Group, an Illinois marketing consulting and advertising agency. Its clients include NutraSweet, Kraft, Ben & Jerry's Ice Cream, the GMC Truck Division, Verizon and Provident Bank. Both Mazda and the Kellogg Co. recently hired The Wimbley Group to assist them in reaching minority consumers. Before founding his own company, Wimbley worked in management roles for the Upjohn Co., SC Johnson Wax, and Johnson & Johnson. He also worked as senior vice president and director of account management and client services for Burrell Advertising.

Media contact: Jessica English, 269 387-8400, jessica.english@wmich.edu


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