WMU News

DaimlerChrysler exec speaks at business college

Sept. 7, 2004

KALAMAZOO--A Western Michigan University alumna, who is a senior vice president with DaimlerChrysler, will speak about marketing, muscle cars and Mopar when she speaks on campus Wednesday, Sept. 8, as part of the Haworth College of Business Distinguished Speaker Series.

Speaking at 7:30 p.m. in Brown Auditorium of Schneider Hall, Christine K. Cortez will discuss "Automotive Service: The Marketing Challenge and the Mopar Brand Beyond Muscle Cars." The address will be followed by a question-and-answer session and a reception.

Distinguished Speaker Series is open to WMU students, faculty and staff and to others by invitation only. It is not open to the general public.

Cortez joined Chrysler Corp. in 1976 after earning her marketing degree from WMU. After five years in sales, she spent 17 years in divisional and corporate finance before returning to marketing in 1998. She assumed her current position as senior vice president for global service and parts in 2001. In her talk, she will describe the task of establishing a market for the Mopar product line.

The Distinguished Speaker Series, now in its ninth year, brings corporate, education and government leaders to the Haworth College of Business to discuss a variety of topics of interest to the University and Southwest Michigan. Business and community leaders, as well as WMU faculty staff and students attend the events. Dr. Christopher M. Korth, WMU professor of finance and commercial law, is founder and chairperson of the series.

Media contact: Cheryl Roland, 269 387-8400, cheryl.roland@wmich.edu

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