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Three students awarded prestigious Adcraft scholarships

Sept. 15, 2005

KALAMAZOO--Three advertising and promotion majors from Western Michigan University's Haworth College of Business were among just eight students statewide to win 2005-06 scholarships from the Adcraft Club of Detroit's Adcraft Foundation.

The three WMU students were awarded scholarships totaling $14,000 out of a total of $26,000 in scholarships that were awarded this year. The Adcraft Club of Detroit is the nation's largest advertising club. Its foundation annually awards cash grants to advertising and marketing students from Michigan universities. Students are nominated by faculty members and must submit an application and transcript, along with an essay demonstrating their knowledge and understanding of the advertising business. Winners and their faculty advisors were honored at a reception and luncheon in Detroit.

Carmen McParland of South Lyon, Mich., received a scholarship for $5,000. A senior majoring in advertising and promotion with a minor in Spanish, she is a member of WMU's Lee Honors College. McParland has been employed in WMU's Office of Admissions and Orientation as a telecounseling coordinator, student ambassador, and team leader. She was nominated by John Weitzel, a faculty specialist/lecturer in marketing.

Georgienne Niec of Otisville, Mich., received a $1,000 scholarship. A senior majoring in advertising and promotion with a minor in practical writing, she currently serves on the Dean's Student Advisory Council for the Haworth College of Business and as an executive board member of the WMU Ad Club. She is an intern with Biggs|Gilmore Communications in Kalamazoo for the 2005-06 academic year. Niec was nominated by John Weitzel, a faculty specialist/lecturer in marketing.

Zachary Tocco of Comstock, Mich., received an $8,000 scholarship. He is a senior majoring in advertising and promotion with a minor in economics. Tocco is an on-air personality for student radio station WIDR FM and has been an intern with Roy Knows Talent, an Ann Arbor independent music talent buyer. He was nominated by Dr. Betty Parker, associate professor of marketing.

Media contact: Cheryl Roland, (269) 387-8400, cheryl.roland@wmich.edu

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