WMUK launches spring fund-raising drive
April 1, 2006
KALAMAZOO--WMUK, the public radio service of Western Michigan University, is relying on listener support for its spring 2006 fund-raising drive, which begins today and will continue until the goal of $170,000 has been met.
"We were glad we met our fall 2005 campaign goal, even though it took a day longer than we had anticipated," General Manager Floyd Pientka says. "The sooner we reach our spring goal, the better. We want to keep interruption of our regular programming to a minimum."
Contributions and pledges can be made online at wmuk.org or by calling (269) 387-1021 during hours when volunteers are accepting pledges, typically 6 a.m. to 7 p.m. daily until the drive is concluded. The number of supporters using the Web to make gifts has increased rapidly in the past few years according to Pientka.
Through early contributions, the station has already made substantial progress, raising more than $83,000, or nearly 50 percent of the goal. Continuously updated drive progress can be followed on the Web at wmuk.org.
More than 80 volunteers have signed up to answer pledge calls during the first week of April.
"Our volunteers are an important point of contact with the community," says Gordon Bolar, WMUK's new development director. "A dedicated volunteer corps that can take down information quickly and respond to listener pledge calls in a friendly manner has been a characteristic of WMUK listener support drives for years."
Media contact: Thom Myers, (269) 387-8400, email@example.com