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Online survey launched to support branding

Nov. 30, 2006

KALAMAZOO--Invitations to take part in an online survey about Western Michigan University will be sent by e-mail to a randomly selected sample of WMU students, faculty and staff over the next week, as the campus moves forward with research designed to lay the groundwork for the University's branding initiative.

E-mail invitations will come from SimpsonScarborough, the firm WMU has engaged to conduct research and help guide the branding work. The research is aimed at gathering information from the University's key audiences. As the internal survey of students, faculty and staff views gets under way, corresponding survey will be launched to gauge the views of prospective students and their parents, as well as University alumni and other audiences.

Those who receive requests to participate in the surveys also will be invited to enter a special prize drawing as a gesture of thanks for participation. Surveys can be completed in about 10 minutes, and all answers will be confidential. Responses will be tabulated by SimpsonScarborough and no individual responses will be seen by anyone at WMU. Compiled results of the survey will be widely shared on campus during the spring semester as the branding initiative moves forward.

"We're looking for candid, unvarnished responses to our questions about the WMU experience, and about how people view competitor and peer institutions," says Greg Rosine, senior vice president of legislative affairs and advancement, who is leading the branding initiative. "The information we glean from these surveys will be at the center of our efforts to develop new strategies to enhance the University's reputation."

More information about the branding initiative is available at www.wmich.edu/branding.

Media contact: Cheryl Roland, (269) 387-8400, cheryl.roland@wmich.edu

WMU News
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