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Marketing team one of eight to present in New Orleans

Feb. 5, 2007

KALAMAZOO--A team of marketing students from Western Michigan University is among eight teams nationwide selected to travel to New Orleans to present their marketing plan to bring back tourism to the hurricane-ravaged city.

WMU's chapter of the American Marketing Association is one of eight U.S. chapters that will present their plan in March at the AMA Collegiate Conference, which brings together more than 1,000 of the best and brightest marketing students and their faculty advisors. This year's case involved bringing back tourism to New Orleans. The team will present its marketing plan to the New Orleans Convention and Visitor Bureau and a panel of AMA judges on March 29.

The eight teams were chosen from among 47 teams nationally that submitted plans. This is the fourth time in the past six years WMU has placed in the finals, but the first time for any current team members.

WMU's team is led by Lisa Siedlak of Lake Orion, Mich. Other team members are Brittany Miller of Livonia, Mich., Shannon Meath of Midland, Mich., William Raides of Milan, Mich., Dan Corbett of Grand Haven, Mich., Matt Blouin of Milford, Mich., and Nanami Miyachi of Tokyo, Japan. Their faculty advisor is Esther Page-Wood, WMU instructor of marketing.

"In some universities, the competition is part of a marketing class," Page-Wood says. "But at WMU it is done as an extra-curricular activity, with team members spending many hours researching and completing a marketing plan."

Media contact: Mark Schwerin, (269) 387-8400, mark.schwerin@wmich.edu

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