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Marketing team places third in national competition

April 8, 2007

KALAMAZOO--A team of marketing students from Western Michigan University placed third in a March 29 national competition in New Orleans.

A team from WMU's chapter of the American Marketing Association was one of eight teams chosen earlier this year to present its plan to bring back tourism to New Orleans at the AMA Collegiate Conference. The conference brought together more than 1,000 of the nation's top marketing students and their faculty advisors.

A team from the University of Pennsylvania placed first, while a team from the University of Nevada-Las Vegas came in second. WMU was third, and the remaining finalists were from: British Columbia Institute of Technology, Loyola University-New Orleans, Texas State University San Marcos, University of Nevada-Reno and University of Wisconsin-Whitewater.

In all, 155 teams from Canada, Puerto Rico and the United States competed earlier in the competition's first round. The top eight were selected in a blind review by 55 judges from industry marketing or advertising positions, with each case reviewed by four judges. The top eight presented their plans to representatives from the New Orleans Convention and Visitors Bureau and its ad agency.

WMU's team was led by Lisa Siedlak of Lake Orion, Mich. Other team members are Brittany Miller of Livonia, Mich., Shannon Meath of Midland, Mich., William Raikes of Milan, Mich., Dan Corbett of South Haven, Mich., Matt Blouin of Milford, Mich., and Nanami Miyachi of Tokyo. Their faculty advisor is Esther Page-Wood, WMU instructor of marketing.

Media contact: Mark Schwerin, (269) 387-8400, mark.schwerin@wmich.edu

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