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Industry leaders hit campus for technology expo

Feb. 13, 2008

KALAMAZOO--Microcomputer Sales at Western Michigan University is changing its name to TotalTech and marking the opening of its new Bernhard Center location by bringing in a barrage of the latest computer technology and related products.

The community is invited to check out a new wave of computers and gadgets at the TotalTech Grand Opening and Technology Expo Thursday and Friday, Feb. 21-22. The expo runs from 10 a.m. to 6 p.m. Thursday and 10 a.m. to 4 p.m. Friday in WMU's Textbook Alley, located on the lower level of the Bernhard Center.

"This is a great opportunity to see and touch new computer equipment and ask questions directly to the manufacturers about what is on the market and what is coming in the future," says Microcomputer Sales' Mike Strong.

The expo will showcase the latest technology products from Apple, Dell, Fujitsu, Lenovo, Toshiba and others, and industry leaders will present seminars on how to use their new equipment in the classroom. Prizes will be given away both days, and include two LG 26-inch flat-screen LCD TVs, a Dell All-in-One printer, iTunes gift cards, WMU Bookstore bucks and more.

"It provides the community with a unique chance to come in and interact with the major technology vendors a month after they've unveiled their new products at the national electronic shows," says Terry Hudson, director of the WMU Bookstore. "We're hoping our vendors will bring a number of these new products with them."

Microcomputer Sales closed its University Computing Center location in mid-December. The store reopened in the WMU Bookstore on the main floor of the Bernhard Center in January at the beginning of the spring semester. From enhanced display areas to increased space for in-store inventory, the move allows the store to offer a true retail experience to its customers.

"We have much more space than we did in the previous location, and more products on display than ever before, so students, faculty and staff can make more informed purchases," Strong says.

Hudson says the intention is to continue building the store's inventory and service to create a remarkable shopping experience for each of its customers.

For more information on the TotalTech Grand Opening and Technology Expo, contact TotalTech at (269) 387-5460.

Media contact: Tonya Hernandez, (269) 387-8400, tonya.hernandez@wmich.edu

WMU News
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