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WMUK partners with local nonprofit to fight hunger

March 8, 2010

KALAMAZOO--Hunger relief and raising funds for WMUK are coming together in an innovative approach to the station's Spring Pledge Drive before on-air pledging begins March 20.

WMUK-FM, Western Michigan University's public radio station, is joining the Partnership for Hunger Relief, a unique partnership with Kalamazoo Loaves & Fishes and the Kalamazoo Community Foundation. The effort is designed to raise dollars for funding WMUK programs while addressing the problem of hunger within the Kalamazoo area through a separate gift from the Kalamazoo Community Foundation to Kalamazoo Loaves & Fishes.

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WMUK Spring Pledge Drive

The Kalamazoo Community Foundation has agreed to make a gift to Kalamazoo Loaves & Fishes equal to 10 percent of dollars pledged or donated to WMUK before the Spring Drive, which officially runs March 20-26. This offer is extended for the first $150,000 raised by WMUK and could result in a $15,000 gift to Kalamazoo Loaves & Fishes.

But that's not all. If the station can raise $150,000 in pledges or donations to WMUK, Kalamazoo Community Foundation will donate an additional $5,000 to Kalamazoo Loaves & Fishes, for a $20,000 total. All donations made by listeners will go only to WMUK. All contributions from the Community Foundation to Kalamazoo Loaves & Fishes are separate gifts over and above WMUK Spring Pledge Drive dollars.

In addition, pre-drive mail-in contributions and pledging online at the station's Web site at wmuk.org will be significant factors in helping WMUK reduce pledge hours while raising the funds necessary to purchase programs such as Morning Edition and All Things Considered. WMUK's Web ticker at will feature up to date results of the station's fundraising effort now through the end of the drive and provide updates on the Partnership for Hunger Relief.

WMUK 102.1 FM is owned and licensed by WMU. WMUK extends the educational outreach of WMU through 24 hours of daily broadcasting providing high quality radio programs in a noncommercial environment.

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Media contact: Mark Schwerin, (269) 387-8400, mark.schwerin@wmich.edu

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Western Michigan University
Kalamazoo MI 49008-5433 USA
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