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Student wins statewide advertising scholarship

June 17, 2010

KALAMAZOO--An advertising student at the Western Michigan University Haworth College of Business is one of four students statewide to win 2010-11 scholarships from the Adcraft Club of Detroit's Adcraft Foundation.

Kara M. Hensley, a senior majoring in advertising and promotion from Woodhaven, Mich., received a $2,500 scholarship. Hensley is an executive board member of the WMU Ad Club and will be an intern with Biggs Gilmore Communications in Kalamazoo for the 2010-11 academic year. She was nominated for the scholarship by Dr. JoAnn Atkin, associate professor of marketing.

"I nominated Kara because she's our top student in the program," Atkin says. "Plus she's a big thinker--she believes advertising is more than what we buy. She's very socially and ethically minded regarding the profession. She exemplifies the best of our program, students and University."

The Adcraft Club of Detroit is the nation's largest advertising club. Its foundation annually awards cash grants to advertising and marketing students from Michigan universities. Students are nominated by faculty members and must submit an application and transcript, along with an essay demonstrating their knowledge and understanding of the advertising business. Winners and their faculty advisors are honored at a reception and luncheon in Detroit.

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Media contact: Mark Schwerin, (269) 387-8400, mark.schwerin@wmich.edu

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