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'Greatest Movie Ever Sold' at Little Theatre

by Tonya Durlach

June 30, 2011 | WMU News

Photo of Morgan Spurlock in The Greatest Movie Ever Sold.
Spurlock's "Greatest Movie Ever Sold"
KALAMAZOO--Kalamazoo Film Society presents Morgan Spurlock's satirical "Pom Wonderful Presents: The Greatest Movie Ever Sold," with Noam Chomsky, Quentin Tarantino and Ralph Nader, Friday through Sunday, July 8-10, in the Little Theatre at Western Michigan University.

Show times are 7 and 9 p.m. Friday; 4:30, 7 and 9 p.m. Saturday; and 2:30, 5 and 7 p.m. Sunday. Admission is $5.

Corporate sponsorship of entertainment is nothing new--radio soap operas and early television shows openly used sponsors' names in their show titles. In this documentary, director Morgan Spurlock explores the more subversive advertising used in films today. Through product placement, props are strategically placed, and paid for, by companies competitively bidding for the best spot. Spurlock is part of the game as he shines a satirical light on the efforts companies undertake to market their products--not just in movies, but in every aspect of our lives.

"The Greatest Movie Ever Sold" is shown in English, and has a run time of 90 minutes. The 2011 film is rated PG-13 for adult language and sexual material.

Parking and directions

The Little Theatre is located at the corner of Oakland Drive and Oliver Lane on WMU's East Campus. Free off-street parking is available behind the theatre.

For more information, visit, contact the Kalamazoo Film Society at, or call the Little Theatre movie line at (269) 387-8221.