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WMU School of Medicine taps two area professionals

by Cheryl Roland

Aug. 30, 2011 | WMU News

Photo of Michele Serbenski, WMU.
KALAMAZOO--Two area women have taken positions in recent weeks with the Western Michigan University School of Medicine.

Michele Serbenski has been named director of planning and performance excellence, and will serve as a member of the senior leadership team for the medical school. Kathy Morocco has been tapped to serve as executive administrative assistant to the dean.

Serbenski is responsible for strategy development and execution and oversees the school's accreditation efforts as it prepares for a fall 2014 launch. She comes to WMU from Kalamazoo's Bronson Healthcare Group, where she spent the past 17 years as a member of the executive team. As Bronson's vice president of performance excellence and organizational learning, Serbenski headed the hospital's successful initiatives that led to receiving the 2005 Malcolm Baldrige National Quality Award.

Her background includes extensive work in planning, performance improvement, organizational development and customer service. Her previous experience also includes work in organizational communication with the Whirlpool Corp.

Serbenski is an alumni Baldrige examiner and holds a bachelor's degree in journalism from Boston University as well as a master's degree in organizational communication from WMU.

Photo of Kathy Morocco, WMU.
Morocco has an extensive background as an executive assistant to several leading Midwest business and medical authorities. She comes to WMU from Ohio, where she most recently served as executive assistant to the CFO of Akznobel Deco Paints of Strongsville, Ohio. Prior to that, she was an assistant to the chairman of the Pediatric Institute of the Cleveland Clinic.

Her previous experience includes positions at Eaton Corp., where she was executive assistant to the Truck Group president at the company's Cleveland headquarters. She also was executive assistant in Galesburg, Mich., to the Truck Group operations vice president.

She earned a bachelor's degree in management and organizational development from Spring Arbor University.

About the WMU School of Medicine

WMU's new School of Medicine is a partnership involving the University and Kalamazoo's two teaching hospitals, Borgess Health and Bronson Healthcare. It has been in planning for three years, and fundraising, accreditation work and curriculum development for the school are well under way. Expected to welcome its first class in fall 2014, the school is a privately funded initiative housed at WMU, which is one of the nation's 139 research universities, as designated by the Carnegie Foundation, and one of only five such universities in Michigan. In March, the University announced a foundational gift of $100 million for the medical school from anonymous donors. For more information, go to