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WMUK's fall campaign includes 'member challenge'

by Mark Schwerin

Oct. 6, 2011 | WMU News

WMUK 102.1 FM logo.
KALAMAZOO--Western Michigan University's public radio station, WMUK 102.1 FM, kicks off the on-air portion of its annual fall campaign Saturday, Oct. 15, and will feature a "member challenge" to try to reach its goal faster and end the pledge drive sooner.

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WMUK Fall Pledge Drive

The "member challenge" allows WMUK members--those who have contributed to the station in recent drives--to increase or make an additional gift prior to the drive starting. That additional amount will be set aside and used to challenge listeners to pledge their support during the drive. The drive is set to run Oct. 15-21.

The radio station has set a goal of $180,000. Once the goal is reached, the drive will end. WMUK uses membership contributions to produce local programs and purchase programs, such as "Morning Edition," "All Things Considered" and "From the Top." Recent success during WMUK fundraising campaigns has resulted in acquisition of new programs, such as "Wait, Wait ... Don't Tell Me!"

Listeners can make an on-air pledge once the drive begins or contribute anytime online at