Pillars of Engagement

The pillars of engagement provide the framework for career readiness in the Haworth College of Business. Each SPuRS-approved activity is an item within this framework.

“I have grown professionally a great deal since starting the SPuRS program. My first activity was the resumé critique day and I walked into the career center not knowing how to talk to employers or what to wear. The skills I have developed most are how to communicate with employers, how to work collaboratively with members of an organization, and a sense of global fluency through my study abroad experience. I can end my senior year knowing I am prepared to take on the professional world.” — Cori Ivens, senior

Foundational level activities — first year and sophomore year

To satisfy the Foundational Level requirements, before applying to the BBA program, students must complete a minimum of six (6) SPuRS-approved foundational level activities with two (2) from each pillar AND initiate the foundational level audit through Experience WMU.

Personal and Interpersonal Knowledge pillar

Communication - Self Awareness - Confidence - Diversity & Inclusion
  • Career Advising Reflection

  • FOCUS Assessment

  • Resume ReVamp!

  • All That We Share

  • Multicultural Meet and Greet

  • Build Your Brand Workbook (part 1)

  • Resume Building Workshop

  • Strengths Workshop

  • True Colors

  • Communication TED Talk


Professional Insight pillar

Major Exploration - Industry Exploration - Professional Connections
  • Business Externship Showcase

  • Major Match-Up Event


  • Linked In Profile

  • RSO Employer Information Night

  • Company Research and Position Analysis

  • Financial Planning Speaker Series

  • Entrepreneurship Forum

  • Find Your Challenge

  • Employer Meet & Greet


Leadership and Service pillar

Social Responsibility - Initiative and Work Ethic - Managing Impressions
  • Athletic Study Tables

  • Bronco Study Zone

  • Business College Volunteer (BUS 1000)

  • Handshake Student Profile

  • "Big Interview"

  • President's Leadership Speaker Series

  • Student Employee

  • Leadership TED Talk

  • Board of Directors


Advanced level—junior year and senior year

To satisfy the Advanced Level requirements, before applying to graduate, students must complete a minimum of six (6) SPuRS-approved advanced level activities with two (2) from each pillar AND initiate the advanced level audit through Experience WMU.

Personal and Interpersonal Knowledge pillar

Cultural Appreciation - Personal Branding - Critical Thinking and Problem Solving
  • Escape Room

  • Personal Branding Workshop with Strengths

  • Business Research Consultation

  • Starting Gate Workshops

  • Starting Gate Company

  • Business RSO President

  • Study Abroad

  • Student Case Competition

  • Build Your Brand Workbook (parts 1 and 2)

  • Employer Hosted Workshop


Professional Insight pillar

Career Readiness - Career Management - Networking
  •  WMU Career Fair 

  • On-Campus Interview

  • One-on-One Resume Assistance

  • Practice Interview Day

  • Resume Critique Day

  • Business Externship Program

  • Work Experience (5+ years)

  • Internship Experience

  • Military Experience

  • Informational Interviewing


Leadership and Service pillar

Civic Engagement - Teamwork and Collaboration - Professionalism and Ethics
  • Alumni Award Luncheon

  • Business RSO Executive Board Member

  • Etiquette Dinner

  • Business RSO Member

  • Become a Peer Mentor

  • Become an Academic Tutor

  • WMU Athlete

  • Bring Your "A" Game to Work - Workshop Series

  • Big Interview (Advanced Set)

  • Student Volunteer

  • Service Learning

  • Student Consultation Group Member

  • RSO Affiliated Community Service