Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5416 USA
- M.A., Advertising, University of Texas—Austin
- B.A., Communication, University of Michigan
- Educational technology
- University-industry engagement
Lisa Garcia is director of the WMU Business Connection in the Haworth College of Business at Western Michigan University. The Business Connection was created in 2012 to help strategically match businesses and organizations with the resources available at WMU.
In addition, she is the co-founder and co-leader of BroncoConnect, WMU’s student-run marketing agency. BroncoConnect employs undergraduate students to work on real-world marketing projects for local businesses.
Lisa came to WMU in 2012 after a long career in marketing and advertising agencies all over the country and is a doctoral student in higher education leadership. She serves on numerous committees and was the former vice-president of the Kalamazoo Literacy Council for a number of years.