Media

Western Michigan University's Haworth College of Business faculty members are proud to advance knowledge in the business community by serving as experts in a spectrum of areas. Their recent interactions with media are documented below. 

2021

Greg Gerfen, instructor of marketing and expert-in-residence for advertising and promotion, was interviewed on the strategies companies were following for Super Bowl advertising. The interview was featured on WOOD TV 8 and was also shared on more than 50 additional sites. 

2020

Students from the Center for Principled Leadership and Business Strategy gained national attention for their wine brand, Bronconess after partnering with St. Julian winery for Bronconess Peach Bubbly.

Dr. Doug Lepisto, associate professor of management, was featured on WKZO. "Helping struggling businesses and giving WMU students valuable experience."

Dr. Doug Lepisto, associate professor of management, was interviewed by the Grand Rapids Business Journal about the new venture capital fund. "New $50M fund set up to acquire West Michigan businesses."

Dr. Doug Lepisto, associate professor of management, was interviewed by mlive about the new venture capital fund. "Investment firm with ties to WMU launches $50M fund to acquire local companies."

Dr. Sime Curkovic, professor of management, was interviewed by MiBiz, about economic recovery post pandemic. "Economists predict gradual economic recovery, though slower for some sectors."

Dr. Doug Lepisto, associate professor of management, was interviewed by MiBiz,  about the new venture capital fund that organizers launched in Kalamazoo. "New $50 million VC fund aims to keep businesses local for next generation."

Dr. Devrim Yaman, associate dean for undergraduate programs, and Dr. Sime Curkovic, professor of management, were interviewed for WMU News regarding post COVID-19 economic recovery. "WMU business professors see signs of economic recovery amid pandemic."

Dr. Tim Palmer, professor of management and director of the Center for Sustainable Business Practices, was interviewed by WWMT, about the impact that local business lay-offs could have on communities. "WMU professor: COVID-19 impact on companies could have long-term impact on communities."

Mr. Zac Williams, director of the Center for Integrated Supply Management, was interviewed by MiBiz, about auto industry suppliers gearing back up, after COVID-19 shut downs.  "Suppliers Resume Manufacturing in Preparation for Automakers."

Dr. Doug Lepisto, associate professor of management, was interviewed by WWMT for the article, "Starting a Business During a Pandemic."

Dr. Russell Zwanka, associate professor of food and consumer package goods marketing, and Dr. Marcel Zondag, associate professor of marketing, explored changes in the food marketing industry due to the COVID-19 pandemic in the NGA webinar, "Beyond COVID: The Impact on Grocery."

Dr. Tim Palmer, professor of management, was interviewed by WWMT on the community impact of business decisions made during the COVID-19 pandemic. "COVID-19 impact on companies could have long-term impact on communities."

Dr. Sime Curkovic, professor of management, led a study that resulted in the publication, "How to improve the pace of your new product development process" in CSCMP's Supply Chain Quarterly.

Dr. Laurel Ofstein, associate professor of management, contributed to a study released by Bank of America and Babson College that identifies strategies all entrepreneurs can learn from. “Beyond the Bucks: Growth Strategies of Successful Women Entrepreneurs.”

Dr. Devrim Yaman, associate dean for undergraduate programs and Dr. Bret Wagner, associate professor of marketing, were quoted by WWMT in regard to how the coronavirus could affect bridal and prom dress availability, "Coronavirus outbreak in China prompts bridal and prom dress concerns."

Dr. Devrim Yaman, associate dean for undergraduate programs, was interviewed by WWMT about how the coronavirus is affecting global markets, "Coronavirus fears plunge global markets; money managers say investors shouldn't panic."

Dr. Devrim Yaman, associate dean for undergraduate programs, was interviewed by WWMT about Governor Whitmer's bond proposal, Gov. Gretchen Whitmer's road bond plan explained.

2019

Dr. Onur Arugaslan, professor of finance, was interviewed by WWMT about a recent multi-million dollar financial case, "Firm headed by Kalamazoo native Bo Parfet sued in multi-million-dollar financial case."

Dr. Rob Harrison, professor of marketing, was questioned by WWMT about hiring for the holiday season, "Retailers in West Michigan hiring for the holiday season shopping rush."

Dr. Alan Rea, professor of business information systems, by the Grand Rapids Business Journal about the State of Michigan's cyber audit, "State’s cyber corps expands despite critical audit report."

Dr. Devrim Yaman, associate dean, was interviewed by WWMT regarding the closing of a local brick-and-mortar store,  "Portage Sears closure portends brick-and-mortar stores struggle with online shopping."

Dr. Devrim Yaman, associate dean, was interviewed by WWMT about the Federal Reserve interest rate, "Experts break down how the Federal Reserve interest rate decrease will affect your money."

Dr. Scott Cowley, assistant professor of marketing, was interviewed by WWMT for a segment on the emerging population of social media influencers, "Forward Focus: Social media influencers make thousands on videos made at home."

2018

Dr. Devrim Yaman, associate dean, spoke to WWMT about the effect new tariffs could have on local business, "Trump tariffs could hurt West Michigan bicycle shops."

Dr. Alan Rea, professor of business information systems, was interviewed by WWMT for a segment on the increase of hacker activity during the holidays, "'Like animals to a watering hole,' hackers seize influx in shopping as time to strike."

Dr. Kyle Brink, associate professor of management, was featured in a Detroit Free Press article, "Lawsuit: Michigan law enforcement exam discriminates against blacks."

Dr. Scott Cowley, assistant professor of marketing, was interviewed by WWMT about this years hot holiday toys, "Hot toys: It's about the marketing and good deals as much as a child's desires."

2017

Dr. Alan Rea, professor of business information systems, was interviewed by WWMT, addressing a scam targeting individuals who have purchased bitcoin, "Bitcoin purchase prompts death threat scam for buyer."

Dr. Matthew Ross, assistant professor of finance, and Dr. Alan Rea, professor of business information systems, were interviewed by WWMT about the rising interest in bitcoin, "Bitcoin 101: Once the realm of tech nerds, bitcoin popularity is soaring."

Dr. Alan Rea, professor of business information systems, was interviewed by WMUK for a segment focused on cybersecurity in business, "Trying to Stay One Step Ahead in Cybersecurity."

Dr. Matthew Ross, assistant professor of finance, was interviewed by WalletHub for a feature exploring college students and credit, "2017's Best Credit Cards for College Students."

Dr. Alan Rea, professor of business information systems, was interviewed by WWMT for a story, "Future of Online Privacy in the Hands of President Trump."

Dr. Marcel Zondag, assistant professor of marketing, was interviewed by WWMT for a story, "Big Box Stores Face Uncertain Futures."

Dr. Laurel Ofstein, assistant professor of management, was featured in Encore's article, "All in the Family."