Media

Western Michigan University's Haworth College of Business faculty members are proud to advance knowledge in the business community by serving as experts in a spectrum of areas. Their recent interactions with media are documented below. 

2022

Dr. Bruce Ferrin, professor of marketing, was interviewed by News Channel 3 about a possible strike of rail workers and what that could mean for consumers this holiday season. How a looming nationwide rail worker strike could impact you as Christmas approaches.

Dr. Russell Zwanka, director of the food and consumer package goods marketing program and associate professor of marketing, spoke to WMUK about the high demand for WMU's new cannabis marketing course to be launched in spring 2023. WMU will offer a class in cannabis marketing next semester.

Dr. Devrim Yaman, professor of finance and associate dean of undergraduate programs, spoke with WWMT Channel 3 about how high inflation rates will affect holiday shopping. Impacts of inflation affects holiday shopping, to-do lists

Dr. Russell Zwankadirector of the food and consumer package goods marketing program and associate professor of marketing, hosted a panel discussion at Progressive Grocer's Grocery Industry Week. The discussion featured Gen Z students from WMU who discussed a variety of topics including internships and future job prospects, as well as what they are looking for in a grocery store experience. How Does Gen Z View the Future of Food Retail?

Dr. Matthew Rossassistant professor of finance, spoke to Bridge Michigan about why Michigan gas costs have continued to rise, making it one of the states with the highest gas prices. Michigan gas prices are up again. Here is why.

Dr. Sime Curkovic, professor of marketing, was featured on the Supply Chain Careers podcast. He spoke to hosts Rodney Apple and Mike Ogle about his early career, transition to teaching and the skills that employers are looking for in supply chain professionals. Podcast: Supply Chain Skills Employers are Seeking—with Sime Curkovic, Professor at Western Michigan University.

Dr. Bruce Ferrin, professor of marketing, talked to WoodTV about a possible railroad worker strike and the impact it could have on prices nationwide. Railroad strike could raise prices, expert says. 

Russell Zwanka, director of the food and consumer package goods marketing program and associate professor of marketing, talked to Channel 13 news about the new cannabis marketing class that WMU is launching in spring 2023, which will be the first of its kind in Michigan. WMU to launch cannabis marketing class in the spring.

Russell Zwanka, director of the food and consumer package goods marketing program and associate professor of marketing, was featured on a podcast with Morning News Beat about his new book, "The Store Walk: A Walk Through a Grocery Store in Today's Environment." MNB/In Conversation: Dr. Russell Zwanka, on "The Store Walk."

Todd Mora, program director of the Sanford Center for Financial Planning and Wellness, spoke to mLive about the spike in credit card debt and what strategies consumers can use to get a handle on their debt. Credit card balances saw largest spike in 20 years. Get ahead of debt.

Bob Samples, faculty specialist I and executive-in-residence, talked about how Velveeta's marketing strategy has contributed to its resurgence as a brand. Velveeta is staging a comeback.

Russell Zwanka, director of the food and consumer package goods marketing program and associate professor of marketing, spoke with Progressive Grocer about his updated book and the changing environment in grocery stores. Why the Store Walk Is More Important Than Ever.

Bob Samples, faculty specialist I and executive-in-residence, spoke to 7 News Boston about the new marketing approach that Velveeta is taking to increase sales and reach new customers. Mac & Cheese & Nail Polish: Velveeta launches new line of cheese-based products.

Russell Zwanka, director of the food and consumer package goods marketing program and associate professor of marketing, spoke to New Hope Network about marketing strategies for the plant-based food sector and how retailers can boost sales. Meat alternatives call for merchandising moxie

Bob Samples, faculty specialist I and executive-in-residence, contributed to an article for CNN Business about how Activia yogurt has changed its marketing strategy to improve its standing as a wellness product. How Activia went from stodgy digestive aid to trendy wellness brand.

Dr. Sime Curkovic, professor of marketing, spoke to Anthony Orso of G2 about the role of artificial intelligence in managing supply chain issues. Barriers toward adopting AI and Analytics in the Supply Chain.

Russell Zwanka, director of the food and consumer package goods marketing program and associate professor of marketing, talked to WWMT Channel 3 about Kellogg's split into three companies. Kellogg's announcement to split into three companies brings uncertainty to Cereal City.

Russell Zwanka, director of the food and consumer package goods marketing program and associate professor of marketing, was interviewed by WoodTV about the announced split of Kellogg's into three entities and what that means to consumers. Expert: Kellogg's split a 'consumer-oriented move.'

Eldon McCabe, assistant program director of the Sanford Center for Financial Planning and Wellness, spoke to Fox 17 News about Michigan's new financial literacy requirements for high school students. Students, educators celebrate new MI high school financial literacy requirement.

Todd Mora, program director of the Sanford Center for Financial Planning and Wellness, was interviewed by WoodTV about the new Michigan bill requiring high school students to take a financial literacy course. ‘Help prepare them’: Michigan to require financial literacy class

Todd Mora, program director of the Sanford Center for Financial Planning and Wellness, spoke to WKZO about the new bill signed by Governor Whitmer that will require high school students to take a financial literacy course. Financial literacy will now be part of the curriculum for high school students in Michigan.

Dr. Scott Cowley, assistant professor of marketing, was interviewed by mLive about how Michigan businesses are using TikTok to increase profits. Show me the money: Michigan businesses turn millions of TikTok views into profits

Dr. Marcel Zondag, director of the integrated supply management program and associate professor of marketing, was interviewed by WoodTV 8 about supply chain issues surrounding the national formula shortage. Abbott resuming formula production amid national shortage.

Matt Ross, assistant professor of finance, was interviewed by WWMT Channel 3 about a new report showing a drop in income for Michiganders due to inflation. Legislative agency predicts Michigander incomes will fall by 4.4% this year amid inflation.

Greg Gerfen, instructor of marketing, spoke to WWMT Channel 3 about pending state legislation to regulate billboard advertising by marijuana companies. Some Michigan lawmakers concerned about marijuana billboards' influence on children.

Matt Ross, assistant professor of finance, spoke to WWMT Channel 3 about the reasons contributing to the continued surge in gas prices, as well as other everyday items. Kalamazoo drivers react to surge in gas, food prices, experts offer insight on reasons.

Matt Ross, assistant professor of finance, was interviewed by WZZM about the Federal Reserve raising interest rates by a half-percentage point and how this could affect inflation. Here's what the Federal Reserve's interest rate hike means for you.

Russell Zwanka, director of the food and consumer package goods marketing program and associate professor of marketing, contributed to a story in Smithsonian Magazine about trends driving the resurgence of nostalgic breakfast cereal. Why Your Favorite Sugary Breakfast Cereal Is Suddenly Everywhere.

Alan Rea, professor of business information systems and co-director of cybersecurity programs, spoke to mLive about the cost of internet crimes and how consumers can protect themselves online. Michiganders lost $181 million to internet crimes last year, FBI report shows. 

Alan Rea, professor of business information systems and co-director of cybersecurity programs, was interviewed by mLive about the trend of restaurants using QR codes for menus and how consumers can safely adapt to this growing practice. QR code menus are sticking around at Michigan restaurants. Here's how to scan safely.

Matt Ross, assistant professor of finance, was interviewed by WoodTV 8 about factors that are driving inflation and what to watch for as possible signs of improvement. Oil, consumer demand driving inflation, expert says.

Todd Mora, program director of the Sanford Center, spoke to Fox 17 News about how local families are changing their budgets to account for rising gas prices. West Michiganders focus on budgeting amid rising gas prices.

Matt Ross, assistant professor of finance, talked to WZZM News 13 about plans from the Biden Administration to release approximately 180 million barrels of oil from U.S. oil reserves and what impact that could have on gas prices in the future. Yes, Biden's release from U.S. oil reserves could lower gas prices.

Matt Ross, assistant professor of finance, was interviewed by mLive about how the war in Ukraine has highlighted the need for changes in the global energy market. Fossil fuels and renewables needed to stabilize energy market rocked by war, experts say.

Matt Ross, assistant professor of finance, spoke to WZZM News 13 about sanctions on Russian oil and how that impacts U.S. consumers. Yes, the U.S. only gets 3% of its crude oil from Russia. That's not the whole picture. 

Matt Ross, assistant professor of finance, was interviewed by WPTA21 about the status of the Keystone XL pipeline and if it is a viable solution to help with high gas prices. Would reviving the Keystone XL Pipeline help America become energy independent?

Matt Ross, assistant professor of finance, talked to Bridge Michigan.com about soaring gas prices and how consumers can deal with the impacts. Michigan gas prices may stay high. Where to find lowest prices, save money

Matt Ross, assistant professor of finance, was interviewed by WZZM News 13 about rising gas costs and the impact of the Keystone Pipeline. Verify: Will 'opening' the Keystone pipeline lower gas prices?

Todd Mora, program manager of the Sanford Center, was included as an expert on WalletHub's page about credit cards for students. Ask the experts.

Greg Gerfen, instructor of marketing, talked to WoodTV about advertising trends for Super Bowl LVI and what viewers can expect. Humor, celebrities: What to expect from this year’s Super Bowl ads.

Matt Ross, assistant professor of finance, was interviewed by MLive about the economic effects of a plan to relocate the Line 5 pipeline into a tunnel beneath the Great Lakes. Line 5 tunnel could be a ‘stranded asset’ in 20 years, report suggests - mlive.com

2021

Dr. Russell Zwanka, director of the food and consumer package goods marketing program and associate professor of marketing, was interviewed by The National Provisioner about how supermarket delis can differentiate themselves in a competitive market. 2021 Deli Report: Get ready for a shopper purchasing redux | The National Provisioner (provisioneronline.com)

Dr. Alan Rea, professor of business information systems and co-director of cybersecurity programs, was interviewed by Fox 17 news about how consumers can protect themselves from phishing scams while online shopping. Cybersecurity expert warns of phishing scams during the holidays

John Schmitt, senior business consultant at the Small Business Development Center, was interviewed by WWMT about Cyber Monday shopping behavior and the impact on local businesses. 'Shop local': WMU business consultant's suggestions for Kalamazoo shoppers on Cyber Monday

Dr. Satish Desphande, dean of the Haworth College of Business, was interviewed by MiBiz about the impact of the pandemic on labor unions. Union workers gain leverage in labor market altered by pandemic

Dr. Scott Cowley, assistant professor of marketing, was interviewed by Fox 17 News about how the COVID-19 pandemic has affected the way consumers will be shopping for the holiday. COVID-19 shifts holiday shopping habits

John Schmitt, senior business consultant at the Small Business Development Center, was interviewed by WWMT about how traditional Black Friday shopping may be a thing of the past. Big crowds, long lines on Black Friday is a fading tradition, says WMU business consultant

Dr. Chen Wang, assistant professor of management, was interviewed by WWMT about the current labor shortage facing Michigan. The factors driving Michigan's worker shortage

Dr. Matthew Ross, assistant professor of finance, was interviewed by WWMT after Kalamazoo was named as a top place to retire by Kiplinger magazine. Business and finance magazine names Kalamazoo in top seven places to retire

Dr. Russell Zwanka, associate professor of marketing, was interviewed by National Provisioner Magazine on growing deli meat sales and by Interlochen Public Radio on the renaming of Asian Carp.

Greg Gerfen, instructor of marketing and expert-in-residence for advertising and promotion, was interviewed on the strategies companies were following for Super Bowl advertising. The interview was featured on WOOD TV 8 and was also shared on more than 50 additional sites. 

2020

Dr. Russell Zwanka, director of the food and consumer package goods marketing program and associate professor of marketing, was interviewed on the Shoppernomics podcast about his paper, "COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic." Shoppernomics: Episode 24 - Russell Zwanka on Apple Podcasts

Dr. Russell Zwanka, director of the food and consumer package goods marketing program and associate professor of marketing, spoke with Modern Retail about the trend of food insurance and how it impacts holiday marketing efforts. Why food insurance is taking over holiday marketing (modernretail.co)

Students from the Center for Principled Leadership and Business Strategy gained national attention for their wine brand, Bronconess after partnering with St. Julian winery for Bronconess Peach Bubbly.

Dr. Doug Lepisto, associate professor of management, was featured on WKZO.

Dr. Doug Lepisto, associate professor of management, was interviewed by the Grand Rapids Business Journal about the new venture capital fund.

Dr. Doug Lepisto, associate professor of management, was interviewed by mlive about the new venture capital fund. "Investment firm with ties to WMU launches $50M fund to acquire local companies."

Dr. Sime Curkovic, professor of management, was interviewed by MiBiz, about economic recovery post pandemic. "Economists predict gradual economic recovery, though slower for some sectors."

Dr. Doug Lepisto, associate professor of management, was interviewed by MiBiz,  about the new venture capital fund that organizers launched in Kalamazoo. "New $50 million VC fund aims to keep businesses local for next generation."

Dr. Devrim Yaman, associate dean for undergraduate programs, and Dr. Sime Curkovic, professor of management, were interviewed for WMU News regarding post COVID-19 economic recovery. "WMU business professors see signs of economic recovery amid pandemic."

Dr. Zac Williams, director of the Center for Integrated Supply Management, was interviewed by MiBiz, about auto industry suppliers gearing back up, after COVID-19 shut downs.  "Suppliers Resume Manufacturing in Preparation for Automakers."

Dr. Doug Lepisto, associate professor of management, was interviewed by WWMT for the article, "Starting a Business During a Pandemic."

Dr. Russell Zwanka, associate professor of food and consumer package goods marketing, and Dr. Marcel Zondag, associate professor of marketing, explored changes in the food marketing industry due to the COVID-19 pandemic in the NGA webinar, "Beyond COVID: The Impact on Grocery."

Dr. Tim Palmer, professor of management and director of the Center for Sustainable Business Practices, was interviewed by WWMT on the community impact of business decisions made during the COVID-19 pandemic. "COVID-19 impact on companies could have long-term impact on communities."

Dr. Sime Curkovic, professor of management, led a study that resulted in the publication, "How to improve the pace of your new product development process" in CSCMP's Supply Chain Quarterly.

Dr. Laurel Ofstein, associate professor of management, contributed to a study released by Bank of America and Babson College that identifies strategies all entrepreneurs can learn from. “Beyond the Bucks: Growth Strategies of Successful Women Entrepreneurs.”

Dr. Devrim Yaman, associate dean for undergraduate programs, and Dr. Bret Wagner, associate professor of marketing, were quoted by WWMT in regard to how the coronavirus could affect bridal and prom dress availability, "Coronavirus outbreak in China prompts bridal and prom dress concerns."

Dr. Devrim Yaman, associate dean for undergraduate programs, was interviewed by WWMT about how the coronavirus is affecting global markets, "Coronavirus fears plunge global markets; money managers say investors shouldn't panic."

Dr. Devrim Yaman, associate dean for undergraduate programs, was interviewed by WWMT about Governor Whitmer's bond proposal, Gov. Gretchen Whitmer's road bond plan explained.

2019

Dr. Onur Arugaslan, professor of finance, was interviewed by WWMT about a recent multi-million dollar financial case, "Firm headed by Kalamazoo native Bo Parfet sued in multi-million-dollar financial case."

Dr. Rob Harrison, professor of marketing, was questioned by WWMT about hiring for the holiday season, "Retailers in West Michigan hiring for the holiday season shopping rush."

Dr. Alan Rea, professor of business information systems, by the Grand Rapids Business Journal about the State of Michigan's cyber audit, "State’s cyber corps expands despite critical audit report."

Dr. Devrim Yaman, associate dean for undergraduate programs, was interviewed by WWMT regarding the closing of a local brick-and-mortar store,  "Portage Sears closure portends brick-and-mortar stores struggle with online shopping."

Dr. Devrim Yaman, associate dean for undergraduate programs, was interviewed by WWMT about the Federal Reserve interest rate, "Experts break down how the Federal Reserve interest rate decrease will affect your money."

Dr. Scott Cowley, assistant professor of marketing, was interviewed by WWMT for a segment on the emerging population of social media influencers, "Forward Focus: Social media influencers make thousands on videos made at home."

2018

Dr. Devrim Yaman, associate dean for undergraduate programs, spoke to WWMT about the effect new tariffs could have on local business, "Trump tariffs could hurt West Michigan bicycle shops."

Dr. Alan Rea, professor of business information systems, was interviewed by WWMT for a segment on the increase of hacker activity during the holidays, "'Like animals to a watering hole,' hackers seize influx in shopping as time to strike."

Dr. Kyle Brink, associate professor of management, was featured in a Detroit Free Press article, "Lawsuit: Michigan law enforcement exam discriminates against blacks."

Dr. Scott Cowley, assistant professor of marketing, was interviewed by WWMT about this years hot holiday toys, "Hot toys: It's about the marketing and good deals as much as a child's desires."

2017

Dr. Alan Rea, professor of business information systems, was interviewed by WWMT, addressing a scam targeting individuals who have purchased bitcoin, "Bitcoin purchase prompts death threat scam for buyer."

Dr. Matthew Ross, assistant professor of finance, and Dr. Alan Rea, professor of business information systems, were interviewed by WWMT about the rising interest in bitcoin, "Bitcoin 101: Once the realm of tech nerds, bitcoin popularity is soaring."

Dr. Alan Rea, professor of business information systems, was interviewed by WMUK for a segment focused on cybersecurity in business, "Trying to Stay One Step Ahead in Cybersecurity."

Dr. Matthew Ross, assistant professor of finance, was interviewed by WalletHub for a feature exploring college students and credit, "2017's Best Credit Cards for College Students."

Dr. Alan Rea, professor of business information systems, was interviewed by WWMT for a story, "Future of Online Privacy in the Hands of President Trump."

Dr. Marcel Zondag, assistant professor of marketing, was interviewed by WWMT for a story, "Big Box Stores Face Uncertain Futures."

Dr. Laurel Ofstein, assistant professor of management, was featured in Encore's article, "All in the Family."