Greta Lorr, B.B.A.’13

Driver of Leads
Digital Sales Representative, IBM

Greta Lorr isn’t going places … she’s already there. Lorr has more than five years of experience working with several distinguished technology companies, and is now a digital sales representative for IBM. During her time with the leading cloud platform and cognitive solutions company, Lorr has quickly earned the respect of senior managers by establishing a detailed process that has increased sales in her territory.

Prior to her job at IBM, Lorr worked for LinkedIn, where she was able to improve the way businesses used the social platform to hire, market and sell. But even before she became this professional rockstar of sales, Lorr was highly involved in the Haworth College of Business, competing and placing in several national sales competitions. Another achievement on the list—being selected out of 4,000 students to become a campus ambassador, where Lorr hosted, led and introduced prospective high school students at WMU.