November 2017

Haworth College of Business


Craft Beer Graphic - Shopper with basket next to beer case

Meet the CRAFT BEER Shopper

Dr. Marcel Zondag, assistant professor of marketing, teamed up with Dr. Bart Watson, chief economist for the Brewers Association, to identify the craft beer shopper in an effort to help brands develop strategies in the increasingly competitive industry.
Read about craft beer brand strategies
Photo of Bruno and Hughey

Second place TEAM

Marissa Bruno and Tyler Hughey, both sales and business marketing students at WMU, placed second overall at the
E. & J. Gallo Winery Collegiate Sales Competition sharing prize money and continuing the program's streak of top placements at national competitions.
REad about Bruno and Hughey
W logo graphic
The college's video, Behind Every Great Moment, received Best Student Recruiting Video honors at a competition sponsored by the upper-Midwest district of the Council for Advancement and Support of Education. Share this award-winning video with a prospective student you know.
Share the Video
Staying Ahead in CyberSecurity
Leading up to a recent conference, Dr. Alan Rea, professor of computer information systems, shared his expertise regarding both personal and organizational cybersecurity.
Listen to Rea's Interview
Students cleaning headstones at Ft Custer
Veterans Day Service
Students from Western Michigan University's Haworth College of Business paid their respects to veterans by participating in the college's fifth annual community service project at Fort Custer National Cemetery in Augusta, Michigan. The students cleaned more than 8,000 headstones.
View Photo Album
Balance graphic
Work-Life Balance
Alex DiBartolomeo, B.B.A.'13, M.S.A.'14, discusses work-life balance in the most recent post on Alumni Unscripted, a blog brought to you by the Haworth College of Business Young Alumni Advisory Board. It's a place for recent alumni of the college to provide their unscripted perspectives about their experiences.

Read the Post

  • Interested in blogging about your experience and sharing it with other young alumni? Consider writing for Alumni Unscripted, a blog for recent alumni from the Haworth College of Business Young Alumni Advisory Board. Contact the board and let them know!
  • Previous Editions
divider image

Haworth College of Business logo

Editor: Cindy Wagner
(269) 387-5928

facebook   youtube   twitter   linkedin   instagram
Decorative gold bar with repeating lines