Haworth College of Business News

Local food professional recognized for support of WMU food marketing program

A local food industry professional is the recipient of the Adrian Trimpe Distinguished Service Award.

Steve Holdiman, customer vice president for Kraft Foods, received the award at the 47th Annual Food Marketing Conference in March. Holdiman was honored for his continual involvement and support of the Western Michigan University Food and Consumer Package Goods Marketing program.

Established in 1996, the award is named in honor of the achievements of the late Adrian Trimpe, chair emeritus of distributive education and founder of the WMU Food and Consumer Package Goods Marketing program. The award is presented to individuals who have dedicated extraordinary time and effort to the support and enrichment of the program and the students.

Actively involved on the Food Marketing board for more than 10 years, Holdiman served as the chair for the Food Marketing Conference Committee for the past five years, during which time the conference drew record attendance, record corporate sponsorships and record revenues.

Holdiman’s primary customer focus is on the wholesaler/independent channel where he serves as the liaison between the Kraft customer business teams and the wholesale distribution centers.

Holdiman began his career in the food industry as a retail sales trainee with the Nabisco Biscuit Company in Lansing, Mich.  Through the years, he spent a great deal of time managing customers and retail teams, first with Nabisco in national accounts and later with Kraft in customer development.

Holdiman is active with the Independent Grocers Alliance as its key Kraft contact; in addition, he serves as chair for the IGA Red Oval Advisory Council, where he is a member of the national retailer advisory board. He also sits on the board of both the Ohio Grocers Association and Ohio Grocers Foundation and works closely with the Food Marketing Institute and the National Grocers Association.