Haworth College of Business News

Outreach directors make plans to boost MBA enrollment

Two new outreach directors are scoping out the landscape in Kalamazoo, Grand Rapids and Battle Creek, to spur on recruitment and outreach efforts in the region for the MBA program.

Roxanne Buhl,director of the MBA program for Grand Rapids, and Alex Mangadirector of the MBA program for Kalamazoo and Battle Creek, are busy examining everything they can about the program, the communities and the competition to develop and implement strategies to grow MBA enrollment.

Buhl is reaching out to human resource professionals, senior business leaders and community leaders in Grand Rapids, Mich., and neighboring locations. She is working with MBA alumni and current MBA students to help refer prospective students to the program.  “Being in communication with alumni also helps to renew connections with area organizations where the alumni work,” says Buhl.

Buhl is meeting with community leaders to discuss opportunities for marketing through community activities to raise awareness about WMU’s MBA program.

A comprehensive promotion and advertising plan is under way, in coordination with WMU’s Extended University Programs.

Mangamanages the outreach efforts of the Battle Creek and Kalamazoo MBA programs. He is conducting a needs analysis, and comparing Western’s program to other programs to determine where gaps and challenges are in the recruitment initiative.

Manga is focused on developing a media plan to promote the program, while he continues a hands-on approach of reaching out to potential students by getting out into the community.

“Prospective students are not only the customer, they are also the product of WMU’s environment,” says Manga. “It is our mission to inform students of what they can be, by leveraging unique selling points.”