Recognizing that there is not a single path for entrepreneurs, Western Michigan University offers a business major limited to just 40 students per year and a minor, which is open to all WMU students. Students develop idea generation, opportunity recognition, resource acquisition and entrepreneurial management skills, and have opportunities to start their own companies or develop business ideas. WMU offers multiple opportunities for students to develop their entrepreneurial goals:
- Center for Entrepreneurship and Innovation
- Launchpad, a registered student organization open to all WMU students
- Entrepreneurial Arts Workshop, a series of classes, workshops classes, speaker events and collaborative projects offered by the School of Music
- Entrepreneurship Forum, a monthly speaker series
- Bronco Pitch Competition, WMU's annual pitch competition
- Start Garden University Partner, providing WMU students and faculty free membership access to all of Start Garden amenities
- Starting Gate, a student business accelerator