Academics

Creativity and innovation is a vital part of entrepreneurship in regards to discovering opportunities, being resourceful and creating competitive advantage for both new and established firms. Creativity and innovation activities and topics are integrated into the curriculum of the major and minor courses throughout the entrepreneurship program at Western Michigan University.

As part of the globally engaged theme at WMU, entrepreneurship students are encouraged to look for and take advantage of global opportunities through study abroad programs. In addition, instructors in the entrepreneurship program have the possibility of integrating a global business activity in their courses by working with entrepreneurship around the world or with partner universities in other countries.