Forums and workshops

Business Research: Target Market Segmentation and Psychographics

Posted by Angela Brcka for University Libraries

Business librarian, LuMarie Guth, will walk you through how to segment your market into consumer groups, find targeted information on product use and preferences, and research psychographic segmentation of consumers by lifestyle.

Join via Webex

Attendees will gain familiarity with: DemographicsNow, MRI University Reporter, Mintel US Reports, and My Best Segments.

Date: Friday, Sep. 11 - 11:00am to 11:45am Tuesday, Sep. 15 - 2:00pm to 2:45pm Wednesday, Sep. 16 - 9:00am to 9:45am
Location: Webex
Contact: LuMarie Guth, Business Librarian
Email for more information