Sophie Abrahamsson

Sophie Abrahamsson headshot

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Sophie Abrahamsson has over a decade of experience leading digital marketing and e-commerce strategies for major international retailers and brands including the H&M group, & Other Stories, and luxury retailer LUISAVIAROMA. In her current role as president of Americas of Bambuser, she oversees the North and South American markets; previously she served as the global chief commercial officer at Bambuser, responsible for executing on the company’s aggressive growth strategy, spearheading global new business efforts and continuing brand development.   

Abrahamsson is a recognized industry expert on video commerce. She has been featured in international magazines, including Vogue Business, WWD, Internet Retailing, Glossy, FashionNetwork and Harper Bazaar Korea, and is often invited as a participant and keynote speaker for events hosted by Business of Fashion, Fortune, Glossy, Viva Technology, Arvato Bertelsmann and the Lead Summit.


Technology and Innovation Panel
9:30 to 10:15 a.m.
Moderator: Katie Hotze, CEO and Founder of Grocery Shopii


  • Sophie Abrahamsson, President of Americas at Bambuser
  • Kristin Crouse, Principal, Client Insights at Circana
  • Ben Wynkoop, Global Strategist at Blue Yonder