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Graduate Courses in Food Marketing

Specialized focus in food marketing to become a part of the WMU MBA.

CTA

Western Michigan University’s food and consumer package goods marketing program is planning to offer new coursework as part of the WMU MBA, aimed at helping industry professionals take their careers to new heights. The courses will help professionals grow their knowledge and leadership capacity through a curriculum developed by faculty members who have made Western’s food marketing program the best in the nation.
 
All courses will be offered in a HyFlex format where courses can be taken in person, online, or in both formats.
 

Food marketing graduate courses will focus on:

  • Global Food Marketing Strategy
  • Advanced Category Management
  • Food Marketing Projects
  • Professional/Capstone Experience

Need more information about this specialized focus in the MBA?

Dr. Russell Zwanka, Director
Food and Consumer Package Goods Marketing
Western Michigan University
(518) 698-8204
Email Russell Zwanka

Dr. Marcel Zondag, Associate Professor
Food and Consumer Package Goods Marketing
Western Michigan University
(269) 387-5998
Email Marcel Zondag