Kevin Coupe

Column Bio

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For 40 years, Kevin Coupe has been bringing to audiences all over the world a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious irreverence about the world of business and consumers.

He is the author of “Retail Rules! 52 Ways To Achieve Retail Success," a guidebook for competing effectively and efficiently. He is also the co-author, with Michael Sansolo, of “The Big Picture: Essential Business Lessons from the Movies,” which uses film narratives to teach about leadership, marketing and surviving the workplace.

More than 22 years ago, he launched, providing “business news in context, and analysis with attitude” to more than 25,000 subscribers all over the world, finding critical, relevant and resonant lessons not just in the world of retailing, but also in sports, popular culture and a wide range of other businesses. An independent survey recently ranked MorningNewsBeatcom as the “top industry news and information site.” 

Coupe is an adjunct faculty member at Portland State University in Oregon.

In addition to speaking at hundreds of conferences in the U.S. and abroad and reporting from 49 states and six continents, Coupe has been a daily newspaper reporter, magazine writer/editor, video producer, bodyguard and clothing salesman. He has supervised a winery tasting room (happily), run two marathons (slowly), driven a race car (badly), learned to box (painfully) and acted in a major (but obscure) motion picture.


40 Years 5 Stories
Tuesday, March 26
1 to 1:30 p.m.

Customer Trends and Insights Panel
Wednesday, March 27
9:15 to 10 a.m.
Moderator: Kevin Coupe, Author and Content Guy at MorningNewsBeat


  • Don Fitzgerald, Former CEO at DOM's Kitchen & Market
  • Don Sanderson, Chief Merchandising and Marketing Officer at Meijer
  • Herb Smith, Vice President Off-Premise Customer Development and Category Management at E. & J. Gallo Winery
  • Dan Wandel, Senior Director Strategic Insights and Category Management at Mark Anthony Brands