Kristin Crouse


Kristin Crouse is a consumer research and analytics professional with over 20 years of experience working with CPG companies.

In her current role as Principal at Circana, Crouse oversees a portfolio of several midsized manufacturer clients that represent a variety of CPG categories. She also leads strategic engagement and thought leadership efforts across Circana’s ever-expanding portfolio of small and midsize manufacturer partners. She was named a Senior Level Executive Top Woman in Grocery in 2023 by Progressive Grocer due to her efforts in providing affordable access to solutions and data to drive midsize manufacturer growth across CPG.

Crouse graduated from the University of Missouri-Columbia with bachelor's degrees in marketing and statistics. She began her career in market research with Decision Insight, where she partnered with companies such as Frito-Lay, Pizza Hut and Fisher-Price on quantitative and qualitative research projects. In 2007, she joined Hallmark Cards, holding roles centered around strategic analytics, retail testing and analytics, consumer insights and innovation. In 2013, she accepted a Client Insights position with Circana focused on dairy manufacturers.


Technology and Innovation Panel
Tuesday, March 26
9:30 to 10:15 a.m.
Moderator: Katie Hotze, Founder and CEO of Grocery Shopii


  • Sophie Abrahamsson, President of Americas at Bambuser
  • Kristin Crouse, Principal, Client Insights at Circana
  • Ben Wynkoop, Global Strategist at Blue Yonder