Amy Feldman

Lifeway logo

Amy Feldman currently serves as the senior executive vice president of sales for Lifeway Foods, makers of North America’s best-selling brand of kefir, a probiotic and protein-packed cultured dairy beverage similar to drinkable yogurt. In the five years she has held this position, Feldman and team have grown annual revenue from $95 million to over $150 million.

Previously, Feldman worked as a sales leader for POM Wonderful, Enjoy Life Foods, and KeHE Distributors. She also worked at Lifeway earlier in her career when she led the sales team from 2009 to 2012. Feldman has worked as a broker with Crossmark and on the retailer side with Safeway while in graduate school.

Feldman is a graduate of the WMU food marketing program and is passionate about health, wellness and natural foods. She also holds an MBA from Golden Gate University. She was inducted into the WMU Food Marketing Hall of Fame in 2014, is a member of United Produce Leadership Alumni Class 13, and completed Cornell's Food Executive Leadership Program in 2013.


Health and Nutrition Panel
Wednesday, March 27
11 to 11:45 a.m.
Moderator: Peter Bond, Partnership Acceleration at Flywheel Digital and Co-host of the CPG Guys


  • Amy Feldman, Senior Executive Vice President of Sales at Lifeway Foods
  • Katie Paul, Senior Vice President of Merchandising at KeHE Distributors
  • Kathryn Peters, Head of Industry Relations at SPINS