Baird uses extensive retail expertise in omni-channel engagement, merchandising, data-driven decision systems and sales attribution measures to develop strategies for maximizing retail and manufacturer data. And he leverages media market and ad tech domain expertise to build fortified business models in programmatic promotions and social platforms using applied AI and other technologies to drive advertiser returns.
Baird has more than 18 years of executive leadership experience in grocery retail, e-commerce and consumer packaged goods with some of the best known and most respected companies in the industry including HJ Heinz, The Dannon Company, Kellogg Company, Ahold Delhaize and Peapod. After various leadership roles on the brick and mortar side at Ahold Delhaize, he was chief merchant at Peapod. During his time at Peapod, Baird helped design the omni-channel vision and go-foward plan at Ahold Delhaize that resulted in the formation of Peapod Digital Labs.
Currently, Baird is a member of the advisory councils for Dairy Management Institute and Western Michigan University's marketing program and was a member of the fiduciary committee for Ahold Delhaize US. He holds a bachelor’s degree in business from Virginia Wesleyan College and is a graduate of the Harvard Business School Executive Education program.