Kristin Crouse

Kristin Crouse

Vice President Client Insights
IRI

Kristin Crouse is a consumer-research and analytics professional with over 18 years of experience working with CPG companies. In her current role at IRI, Crouse oversees a portfolio of several midsize manufacturer clients that represent a variety of CPG categories (dairy, beverage, frozen foods, center of store, paper products, personal care).

At the company, Crouse also leads strategic engagement and thought leadership efforts across IRI's ever-expanding portfolio of small and midsize manufacturer partners.

Crouse graduated from the University of Missouri-Columbia with bachelor's degrees in marketing and statistics. She began her career in market research with Decision Insight, where she partnered with companies such as Frito-Lay, Pizza Hut, and Fisher-Price on quantitative and qualitative research projects. In 2013, she accepted a client position role with IRI focused on dairy manufacturers. Crouse joined Hallmark Cards in 2007, holding roles that centered around strategic analytics, retail testing and analytics, consumer insights and innovation.