At the company, Crouse also leads strategic engagement and thought leadership efforts across IRI's ever-expanding portfolio of small and midsize manufacturer partners.
Crouse graduated from the University of Missouri-Columbia with bachelor's degrees in marketing and statistics. She began her career in market research with Decision Insight, where she partnered with companies such as Frito-Lay, Pizza Hut, and Fisher-Price on quantitative and qualitative research projects. In 2013, she accepted a client position role with IRI focused on dairy manufacturers. Crouse joined Hallmark Cards in 2007, holding roles that centered around strategic analytics, retail testing and analytics, consumer insights and innovation.