David Fikes

David Fikes

Executive Director
Food Marketing Institute Foundation

David Fikes is the executive director of the Food Marketing Institute Foundation, which has the mission of supporting food retailers through a focus on research and education in the areas of food safety, nutrition and health. His position allows him to act upon his conviction that humans have a right to safe food and consumers have a right to clear information and choice.

Prior to his current role, Fikes served as FMI's vice president for communication and consumer/community relations. Before joining FMI, he was the director of communication for the American Frozen Food Institute. He also served for 20 years as an Episcopal priest, serving parishes in Georgia, Tennessee and Texas.

Session Information

David G. Fikes, FMI

FMI U.S. Grocery Shopper Trends

Session Location TBD

Increasingly sophisticated technological tools may make completing life’s tasks more efficient, but they have changed expectations as well. With ongoing access to a wealth of education and inspiration, consumers now seek their own ideal version of … well, everything. From coffee shops to banking, consumers now expect companies to go beyond just “customer-centric” by offering products and services that feed consumer needs.

Building on more than four decades of research into grocery shopper attitudes and behaviors, including last year’s examination of what it means to “eat well” and “shop well,” FMI’s U.S. Grocery Shopper Trends 2019 study takes a deeper look at personalization in the context of grocery retail. During this session, David Fikes will explore how consumers personalize their eating and negotiate needs within their households and examine how grocery retailers can support shoppers as they pursue their ideal, individualized ways of eating.