Please Keep All Hands and Feet Inside for the Ride: How AI and Technology Will Continue to Fuel Change with Consumers
“The last best experience anyone has anywhere, becomes the new minimum expectation they
Fueled by data and technology, the pace of change with consumers is one of the greatest that companies face. IBM has been at the forefront of this change with the launch of the first AI system— Watson in 2012—followed by online commerce, the Internet of Things, blockchain and the purchase of the Weather Channel. These technologies and its role as one of the largest digital advertising agencies has positioned IBM to drive real results in the following areas:
• Developing relationships with consumers.
• Playing where the consumer plays.
• Using Watson to recruit, hire and retain.
• Reinventing the supply chain from forecast to the last mile.
In this session, Bill Gillispie will share examples of how IBM has helped retailers and CPG customers deal with today’s change.