Cynthia Herrera

Cynthia Herrera, B.B.A.’93

Sun Bum, Division of SC Johnson

As a solutions-focused and action-oriented leader, Cynthia Herrera thrives on empowering others and enabling possibilities. Her overarching agenda is to inspire excellence through listening, guiding and mentoring while setting high expectations and fostering an environment of inclusivity, positive intent and accountability.

An innovator and executor of marketing and sales strategies in global markets with broad experience in fast-moving consumer goods and multiple retailer channel formats, she brings her strong analytical, communication and negotiation skills to each role she has held.

Named CEO of Sun Bum, a division of SC Johnson, in 2019, Herrera applies her more than 20 years as a proven sales and marketing leader to her current role. Previously, she was senior director, customer and shopper marketing for North America, at SC Johnson, where she led the team to exceed objectives for a more than $3 billion portfolio including channel strategy and activation, digital strategy and content, new product strategy and execution, analytics, supply and demand input and guidance.

Additionally, she has held roles in sales, learning and development, and global brand management at SC Johnson, and worked on strategic initiatives such as the design, training and launch of a process digitization tool used by SCJ employees globally.

Herrera began her career with Nestlé in their frozen and refrigerated division after graduating with her degree in food and consumer package goods marketing from WMU.