56th Food Marketing Conference

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Alannah Pawlik
Senior Manager Sales Marketing
Roku
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Session Information

Kroger and Roku: Delivering the Full Potential of Connected TV

Tuesday, 9 to 10 a.m., Grand Gallery Overlook CD

People do not watch TV the same way they did just a few years ago. Connected TV promises better targeting and measurement, but CPG brands need fresh and scalable data to make it happen. Kroger Precision Marketing and Roku have built an important bridge between their platforms to help brands reach today’s streaming market. Join Alannah Pawlik from Roku and Cara Pratt from Kroger to learn how marketers are using sales data via Kroger to target the right households through Roku and measure in-store sales impact.

Contact the WMU Food Marketing Conference
Lisa Youtzy, Conference Coordinator
(269) 387-2132
lisa.youtzy@wmich.edu