Cara Pratt

Cara Pratt

Senior Vice President
Kroger Precision Marketing

As senior vice president of Kroger Precision Marketing, Cara Pratt is a passionate disruptor in the media advertising industry. Media is an important pillar of Kroger’s alternative business, and Pratt oversees the product development, sales, and operations of in-store, onsite and off-site advertising.

With a vision to create a more transparent and effective media landscape for consumer packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing, which closes the loop between media exposure and store sales. She leads a growing cross-functional team committed to ensuring Kroger Precision Marketing is more addressable, actionable and accountable than other media options. Pratt sits on the business leadership team for 84.51°.

Prior to 84.51°, Pratt held multiple leadership roles with dunnhumby USA during her 12-year tenure, including her most recent as senior vice president of specialty retail and sector expansion. In this position, Pratt focused on loyalty design, price and promotion optimization, and direct-to-consumer activation in retail and new sectors.

Pratt holds a B.A. in economics from Denison University (Ohio). She is on the board of trustees for Mount St. Joseph University (Ohio) and is a member of the Network of Executive Women in Cincinnati.