Jordan Rost

Jordan Rost

Vice President of Marketing and Research

Jordan Rost is the head of marketing and research at Accenture, focused on growing the company's brand and business with clients and partners. He joined the company in 2016 as vice president of consumer insights and was named vice president of marketing and research in 2018. He previously led marketing and insights teams at Nielsen and Google. Rost earned a Bachelor of Science degree in communication studies from Northwestern University and attended the University of Pennsylvania Wharton School of Business executive education program, completing the Google Marketing Academy in 2015.

Session Information

Super Session

Unleash Your Marketplace Superpower

Session Location TBD

In just a few short years, Amazon has grown to become the third-largest U.S. digital ad platform. Over the next few years, Amazon’s advertising efforts will have a greater impact on our retail model than any of their prior efforts, asking a lot from food and CPG marketers. As head of marketing and research at Adaptly, Jordan Rost helps companies connect with consumers in meaningful ways. In this session, we’ll help you find and unleash your marketplace superpowers by exploring:

• Amazon’s advertising success and how other marketplaces are responding.
• New skills required to manage success across marketplaces and their new engagement models.
• How to tap marketplaces for insights into new growth opportunities.