In just a few short years, Amazon has grown to become the third-largest U.S. digital
ad platform. Over the next few years, Amazon’s advertising efforts will have a greater
impact on our retail model than any of their prior efforts, asking a lot from food and CPG
marketers. As head of marketing and research at Adaptly, Jordan Rost helps companies
connect with consumers in meaningful ways. In this session, we’ll help you find and
unleash your marketplace superpowers by exploring:
• Amazon’s advertising success and how other marketplaces are responding.
• New skills required to manage success across marketplaces and their new engagement models.
• How to tap marketplaces for insights into new growth opportunities.