Lena Steinhoff

Dr. Lena Steinhoff

Assistant Professor
University of Rostock

Dr. Lena Steinhoff is assistant professor of service management at the Institute for Marketing and Service Research at the University of Rostock. She is also a research fellow of the Sales and Marketing Strategy Institute. Prior to joining University of Rostock in September 2018, Steinhoff held a position as assistant professor of marketing at the University of Paderborn. Her research interest is customer relationship management.

Steinhoff’s research has been awarded the 2021 Davidson Award of the Journal of Retailing and the 2016 Robert D. Buzzell MSI Best Paper Award of the Marketing Science Institute. She is the recipient of the 2021 SERVSIG Emerging Service Scholar Award. Together with Robert W. Palmatier, Lena Steinhoff has authored the book Relationship Marketing in the Digital Age, published in 2019 by Routledge Taylor & Francis. She serves on the editorial review board for the Journal of the Academy of Marketing Science as well as the Journal of Public Policy and Marketing and as an ad-hoc reviewer for the Journal of Marketing, Journal of Retailing, Journal of Service Research, and Journal of Business Research. She is a receiver of the 2020 Best Reviewer Award of the Journal of the Academy of Marketing Science.

Steinhoff served as a consultant and research advisor to several firms in business-to-consumer as well as business-to-business industries. In 2016, she conducted a workshop for 60 executives on understanding and designing effective loyalty programs at University of Washington’s Center for Sales and Marketing Strategy. Steinhoff has considerable experience in teaching customer relationship management, tourism management, service management, consumer behavior, and experimental research. In 2018, she won the teaching award of University of Paderborn’s Faculty of Business Administration and Economics for providing her students with an innovative, research-based learning approach.