Previously, Warshaw led the CPG practice at Rakuten Intelligence (Slice data), a source for data and analytics based on the online shopper. Before that, she was global senior vice president of product development at Kantar, responsible for product development, marketing and sales of custom panels and custom online market research communities. She also worked at Nielsen where one of her roles was as vice president of product development and sales. While at Nielsen, Warshaw played an instrumental role in the development of groundbreaking products that linked purchase behavior with media targeting as a way to measure the sales ROI of media spend.
The need to understand the shopper has grown significantly in this age of retail transformation.
Organizations must adapt how they measure the shopper in order to meet the shopper expectations
on both the product side and the seamless, in-store or online experience. Curiosity, passion and a vision
for the industry brought Leslie Warshaw to SIMA, where she is responsible for overseeing all of the
organization’s activities, including membership, publications, training and best practices. Previously
she led the CPG practice at Rakuten Intelligence (Slice), a source for online shopper data and analytics.
In this session, we will talk about the current state of shopper insights, emerging trends in measurement, and how shopper insights can be the connecting hub between and within organizations. Leslie will also offer recommendations for moving your organization forward with shopper insights.