Business Analytics Major


Interested in turning measurements into insight? With an undergraduate business analytics major from Western Michigan University’s Haworth College of Business, you will play an important role as organizations collect and seriously examine data. In order to deliver exceptional business performance, it is crucial for successful businesses to actively analyze internal and external data to drive their decisions. Opportunities abound for tech savvy business people who know how to deal intelligently with data.

The undergraduate business analytics major prepares students to succeed in a data-driven world, providing exposure to software platforms and techniques used to store, transform, manipulate, analyze and interpret small and large sets of data.


As an undergraduate business analytics student at WMU Haworth, you will be eligible to apply for scholarships available through our Department of Business Information Systems. To qualify, you will submit an online application that outlines your qualities as a student and how you plan to impact the world through information technology.

IT Forum

If you're interested in hearing about the latest trends in technology straight from industry leaders, you'll want to attend the IT Forum Conference. This on-campus event has featured high-profile speakers from companies such as:

Student organizations

You have plenty of opportunities to get involved, with over 400 student organizations available on campus. Within the college of business, there are student organizations specifically focused on the development of our undergraduate business analytics students such as:

Find internships and post-graduation work opportunities in Data Analytics with the Haworth College of Business IT Career Day. Hosted by the in-house Zhang Career Center, the IT Career Fair takes place in both fall and spring semesters.

Career placement

Business analytics is a discipline that cuts across multiple functional areas, meaning a wide range of career opportunities. Depending on the specific job, the median salary for business analytics majors according to Glassdoor is $80,741.

The data science skills you learn with the business analytics major can lead to a range of careers including:

  • Business analyst
  • Business intelligence analyst
  • Health analyst
  • Marketing analyst
  • Project manager
  • Solution architect


Required courses

  • CIS 2640—Applied Analytics Foundations
  • CIS 2650—Programming for Data Analytics
  • CIS 3640—Visual Analytics
  • CIS 4610—Database for Business Analytics
  • CIS 4640—Business Data Mining
  • CIS 5650—Big Data Analytics

Electives (three required)

  • CIS 2600—Object-Oriented Programming for Business
  • CYIS 3110—Cybersecurity Data Analytics
  • CIS 3620—Practical Project Management
  • CIS 4500—Customer Relationship Management
  • STAT 2600 —Data Analysis Using R
  • MGMT 3200—Managing ERP Systems
  • FIN 3450—Computer Applications in Finance
  • MGMT 3540—HR Analytics
  • CIS 4100—Internship
  • CIS 4960—Independent Study
  • CIS 5550—Topics in Computer Information Systems

Read information about prerequisites, core courses and electives in the WMU catalog.

Learn more straight from the source. Schedule a visit today.

Schedule a visit


If you have questions or concerns related to you coursework, or you seek career advising, contact the business analytics major coordinator:

Dr. Reza Mousavi
Office: 3263 Schneider | (269) 387-5405
Email Reza Mousavi