Business Analytics Major


Interested in turning measurements into insight? With an undergraduate business analytics major from Western Michigan University’s Haworth College of Business, you will play an important role as organizations collect and seriously examine data. In order to deliver exceptional business performance, it is crucial for successful businesses to actively analyze internal and external data to drive their decisions. Opportunities abound for tech savvy business people who know how to deal intelligently with data.

The undergraduate business analytics major prepares students to succeed in a data-driven world, providing exposure to software platforms and techniques used to store, transform, manipulate, analyze and interpret small and large sets of data.


As an undergraduate business analytics student at WMU, you will be eligible to apply for scholarships available through our Department of Business Information Systems. To qualify, you will submit an online application that outlines your qualities as a student and how you plan to impact the world through information technology.

IT Forum

If you're interested in hearing about the latest trends in technology straight from industry leaders, you'll want to attend the IT Forum Conference. This on-campus event has featured high-profile speakers from companies such as:

Student organizations

You have plenty of opportunities to get involved on campus, with over 400 students organizations available on campus. Within the college of business, there are student organizations specifically focused on the development of our undergraduate business analytics students such as:

Find internships and post-graduation work opportunities in Data Analytics with the Haworth College of Business IT Career Day. Hosted by the in-house Zhang Career Center, the IT Career Fair takes place in both fall and spring semesters.

Career placement

Business analytics is a discipline that cuts across multiple functional areas, meaning a wide range of career opportunities. Depending on the specific job, the median salary according to the U.S. Bureau of Labor Statistics ranges from $50,000 to $82,000 depending on your career path.

In the past 10 years, the market has experienced a 400 percent growth in jobs requiring business analytics degrees. McKinsey Global Institute also reports a projected shortage of 140,000 to 190,000 analytics talent by 2018, meaning graduates are in high demand!

The data science skills you learn with the business analytics major can lead to a range of careers including:


Chart showing course structure. See course list below.

Core courses

Elective courses

Read information about prerequisites, core courses and electives in the WMU catalog.

Learn more straight from the source. Schedule a visit today.

Schedule a visit


If you have questions or concerns related to you coursework, or you seek career advising,  contact a business analytics major coordinator:

Dr. KC Chen
Office: 3344 Schneider | (269) 387-5795
Email KC Chen

Dr. Tom Rienzo
Office: 3325 Schneider | (269) 387-5511
Email Thomas Rienzo