Check back frequently for updates to the conference agenda.

  • Thursday, November 3



    2 to 4 p.m.

    Business Analytics Case Competition

    Dean's Conference Room, 2150 Schneider Hall

    3 to 4 p.m.

    Project Management Workshop

    Mei Y Lim, BACOE, CSM, PMP, PMI-ACP, Sr. IT Product Manager, MESSA

    From Planning Poker to Affinity Estimation

    Schneider Hall Computing Lab, Room 2270

    Join this presentation

    4 to 5 p.m.

    Student Cryptocurrency Panel Discussion


    • Sunday Bonifas, WMU faculty specialist
    • Todd Mora, Program director at WMU's Sanford Center for Financial Planning and Wellness

    Dean's Conference Room (2150 Schneider Hall)

    5 to 5:45 p.m.

    Keynote Presentation

    Richard Hook, B.B.A.'96, executive vice president and CIO at Penske Automotive Group

    Lead with Speed!

    Schneider Hall Auditorium (2000 Schneider Hall)

    6 to 8 p.m.

    Career Connect Event

    WMU Zhang Career Center

    Dean's Conference Room (2150 Schneider Hall)

  • Friday, November 4



    7 to 7:55 a.m.

    Continental Breakfast and Registration

    Lobby, Fetzer Center

    8 to 8:15 a.m.

    Welcome Messages

    President Edward Montgomery, Western Michigan University

    Satish Deshpande, Ph.D., Haworth College of Business Dean

    Conference Chairs

    Kirsch Auditorium, Fetzer Center

    8:15 to 9 a.m.

    Keynote Presentation

    David Hummelburg, B.S.'85, retired financial services and information technology executive, public speaker and philanthropist

    From West Michigan Avenue to Wall Street ... Technology is Driving Exciting Change

    Kirsch Auditorium, Fetzer Center

    9 to 9:45 a.m.

    Keynote Presentation

    Sima Yazdani, B.S.'82, senior manager of data and analytics, knowledge discovery, CISCO

    Toward Knowledge Currency Exchange

    Kirsch Auditorium, Fetzer Center

    9:45 to 10:05 a.m.

    Coffee Break and Networking

    Fetzer Center Lobby


    Concurrent Presentation and Workshop Sessions


    HYFLEX Research Presentations

    Join these presentations





    10:10 – 11:30 a.m.


    Track chair: Dr. Matt Ross, WMU

    Schneider Hall, Hyflex Room

    Healthcare IT

    Track chair: Dr. Carrie Song, WMU

    Schneider Hall, Hyflex Room

    Information Technology

    Track chair: Dr. Reza Mousavi, WMU

    Schneider Hall, Hyflex Room 

    Special Presentations

    Javed Husain, co-founder and CEO, Streamline HealthCare Solutions

    Peter J. Pearce, B.B.A.'92, principal, Baker Tilly

    Kirsch Auditorium, Fetzer Center

    11:35 a.m. – 1:25 p.m.

    Conference Luncheon, Hosted by Marie Moreno, WMU Instructor of business communication  

    • Remarks: Remzi Seker, Ph.D., vice president for research and innovation, WMU 
    • Remarks: Cindy Swiantek, B.B.A.'84, Vice President, Sales, Vision IT
    • Announcements: 40th anniversary celebration

    Fetzer Center Banquet Room (Room 1035)

    1:30 – 2:30 p.m.

    Special Presentations

    • David Polidori, B.B.A.'03, senior vice president of engineering, Rocket Mortgage
    • Ray Ribble, B.S.'84, CEO and co-founder SPHER, Inc.

    2:35 – 3:15 p.m.

    Keynote Presentation

    Meghan Cole, vice president, analytics and program management at Bronson Healthcare Group

    Paul Vitantonio, manager of information technology at Bronson Healthcare Group

    Bronson Healthcare Group's EMR Interoperability Journey

    Kirsch Auditorium, Fetzer Center

    3:15 – 3:35 p.m.

    Coffee Break and Networking

    3:35 – 4:35 p.m.

    Plenary Session 

    Moderator: Dr. Alan Rea, Professor of Business Information Systems, Western Michigan University

    Kirsch Auditorium, Fetzer Center

    4:35 to 5 p.m.

    Closing Remarks

    • Raffle
    • Best Paper Announcements 
    • Business Analytics Case Competition Results

    Kirsch Auditorium, Fetzer Center