2018 Agenda

IT Forum logoeCommerce & Digital Marketing: Opportunities, Challenges and Trends
2018 Western Michigan IT Forum Conference
Western Michigan University

Fetzer Center floor plans
Pre-Conference Student Event: IT Career Night
Speaker presentation submission
PDF version of agenda

Wednesday, November 14 - Pre-conference event

  • 5 to 8 p.m.—Keynote speaker followed by employers networking with students

Thursday, November 15 - Western Michigan It Forum conference

  • 7:15 to 7:55 a.m.—Continental breakfast and registration (Lobby)
  • 8 to 8:15 a.m.—Welcome message (Kirsch Auditorium)
    Dr. Satish Deshpande, Dean, Haworth College of Business, WMU
    Dr. Edward Montgomery, President, WMU
  • 8:15 to 9:05 a.m.— Opening keynote presentation (Kirsch Auditorium)
    Todd Hufford, Director, Global Digital Operations, Enablement and Brand Protection, Kellogg Company
  • 9:10 to 10 a.m.—Keynote presentation (Kirsch Auditorium)
    Raymond Ribble, President, SPHER Inc.
  • 10 to 10:20 a.m.—Coffee break and networking (Lobby)
  • 10:20 to 11:50 a.m.—Concurrent presentation sessions
    • Session 1: Research presentations
    • Session 2: Industry presentation
    • Session 3: Women in technology seminar
    • Session 4: Technology leadership workshop
  • Noon to 1:25 p.m.—IT Forum luncheon and special presentation (Banquet room 1035)
    Dr. Bidyut Hazarika, Assistant Professor, Business Information Systems
    Dr. Scott Cowley, Assistant Professor, Marketing
  • 1:30 to 3:10 p.m.—Academic and industry best practices in big data/loT (Kirsch Auditorium)
    Joanna Paliszkiewicz, Professor, Warsaw University of Life Sciences
    David Wood, Technical Account Manager, Red Hat
    Angela DeYoung, Marketing Coordinator, BlueGranite
  • 3:10 to 3:30 p.m.—Coffee break and networking (Lobby)
  • 3:30 to 4:45 p.m.—Panel discussion session (Kirsch Auditorium)
  • 4:45 to 5 p.m.—Closing remarks and presence-required raffle (Kirsch Auditorium)

Additional Conference features

  • Technology demonstrations and posters
  • Industry speakers and presentations
  • Student project papers or posters
  • Academic papers/abstracts, research notes and case studies
  • Industry experience papers, position papers and case studies