What is a Brand?

Simply put: the WMU experience

A brand is much more than a logo, product, name or tagline.  A brand is every touchpoint made between the organization and the end user. It’s what prospects think of when they see or hear the brand name—both factual and emotional. A brand is a promise that we make to those we serve, educate, employ and partner with. Not what we want people to think of us… it is what they think of us. 

WMU Brand Messaging

Who are our audiences?

  • Alumni and donors
  • Community
  • Faculty and staff
  • Families
  • Partners
  • Sister institutions
  • Students