Food and Consumer Package Goods Marketing

Western Michigan University is one of the premier universities in the United States offering a four-year, fully accredited business degree in food and consumer package goods marketing. The WMU major is one of the nation's oldest and most established programs with more than 50 years of success and accomplishments.

The WMU Food Marketing Advisory Board comprises more than 40 leading food and consumer package goods companies. These industry partners work with faculty on curriculum development and support that enhances the program's reputation as one of the most respected within the academic and business community. Each spring the program sponsors a two-day industry conference that brings more than 500 executives to Kalamazoo. The Food Marketing Conference provides students with a unique opportunity to interact with representatives from all segments of the industry.  Students are ready and well prepared for multifaceted career opportunities in sales and marketing, research and analytics, logistics, category management and retail management when they graduate.

What can I expect from a food and consumer package goods marketing major?

  • Unique course offerings: In addition to courses in sales, category management, marketing, strategy and logistics, food and CPG marketing students participate in business tours, internships, classroom interactions with key industry executives and our annual Food Marketing Conference. Students can also participate in regional and national conferences and conventions.
  • Internships: Required.
  • Industry tour: This program fulfills the required internship component in the major and applies classroom learning in a real-world setting.
  • Job placement: Food and consumer package goods marketing students enjoy nearly 100 percent placement upon graduation. Many alumni hold high-level executive positions with leading firms.
  • Scholarships: Thanks to generous alumni and industry support, the program provides annual scholarship opportunities of nearly $100,000. The university and the college also provide additional financial assistance.

Professional B.B.A. course sequence 

Students in the food and consumer package goods marketing program can start the sequence of courses in either fall or spring semester. Review the requirements for the food and consumer package goods marketing major in the WMU catalog.

Check out additional resources from the career center about the food and CPG marketing major.

Which student organizations should I join?

Food Marketing Association

Western Michigan University's Food Marketing Association facilitates interaction between food industry company representatives and students, and also provides opportunities for networking among members. By focusing on the long-term goals of business students and the needs of employers, the Food Marketing Association strives to create community and opportunities for student success. Food Marketing Association sponsors several guest speakers, seminars, and industry tours throughout the academic year. Topics include industry trends, technology, career opportunities and career paths.

Other marketing-related organizations that also may be of interest to students.

What can I expect from a food and consumer package goods marketing career?

Our graduates provide varied functions to achieve organizational success—decision-making.

  • Sales and marketing provides a challenging career in a fast-paced industry: sales, product development, category development, brand and product management, territory sales, and key account management.
  • Wholesaling and distribution literally places you in the middle of all the action: procurement, category management, supply chain management, logistics planning, specialty channel management, merchandising, marketing, and retail.
  • Marketing information technology
  • Retail management offers rewarding opportunities for advancement in a highly innovative industry.

Check out additional resources from the career center about food and consumer package goods marketing careers.

Transfer student information

Students thinking about transferring to the Haworth College of Business should review the transfer guides for their community college and contact our transfer advisor Paul Hildenbrand. Email Paul Hildenbrand or call (269) 387-5075.