2021 Light Center research grant awarded to marketing and Chinese language professors

Contact: Mei Lin
Dr. Ann Veeck

Dr. Ann Veeck

KALAMAZOO, Mich—Dr. Ann Veeck and Dr. Xiaojun Wang are the recipients of 2021 annual Timothy Light Center for Chinese Studies Research grant. Each awardee will receive $3,000 to support a research project and publication.

About the Projects

 

Veeck, professor of marketing, will undertake a project titled "Enduring Influences of COVID-19 on Food Consumption Patterns: Second Wave Survey." Her goal is to examine the enduring influences of COVID-19 on food consumption patterns of Chinese families, replicating and extending survey research on the pandemic and changing food behavior that was initiated in February 2020 in China. Based on findings from current project, she will conduct a second wave of the survey in China to measure the long-term effects of COVID-19 on food consumption patterns, as informed by agency theory.

 
Dr. Xiaojun Wang

Dr. Xiaojun Wang

Wang, professor of world languages and literatures, will work on a project titled "Integrating Chinese Language Acquisition with Intercultural Communication Competence." He will conduct surveys and focus on how to improve learners' intercultural communication competence through Chinese language learning. The goal is to collect data and explore how Chinese language learning affect students' cultural cognition, and identify the effective way to improve students' intercultural communication competence while acquiring language skills.

LIGHT CENTER GRANTS

Light Center Research grants are awarded annually and provide support to WMU faculty members for research and creative activities that support the study of Greater China.

For more information, visit the Timothy Light Center Faculty Research Grant.