Our Curriculum

  • Student standing at service desk inside sales lab

    Learn more about our curriculum

    Western Michigan University is one of just a handful of universities that offer a major focusing on selling and sales leadership. We have been recognized since 2007 as having one of the “Top University Sales Programs” by the Sales Education Foundation and are consistently ranked as a “Top U.S. Sales Schools” by Study.com.

    Visit the sales and business marketing program

Student Stories

  • Pictured is Tyler Earnst standing outside in courtyard

    A leader in the making

    Senior Tyler Earnst has an unmatched energy and passion for growing as both a professional and leader. He is all about learning by doing, gaining valuable skills and confidence in every experience he takes on at WMU Haworth.

    Read his story

  • Pictured is Nicole DeFord

    Selling strength

    Second-generation Business Bronco Nicole DeFord is making the most of her time at WMU. The sales and business marketing major is entering her senior year, ready to take on challenges in a new learning environment.

    Read her story

  • Student wearing mask sitting at laptop in sales lab

    Sales superstars

    Students from more than 20 Michigan high schools got to finesse their selling skills during the virtual Great Lakes High School Sales Challenge—an event hosted by WMU’s sales and business marketing program.

    Read their story