Visual Identity

WMU Signature believes it is essential to have a cohesive visual identity that represents its purpose and values and is consistent with the branding of Western Michigan University. Our goal is for everyone to automatically think of WMU Signature and Western Michigan University when they see these images. 

AVAILABLE FOR DOWNLOAD

In each section below, WMU Signature has made available visual identity items for event hosts to download. These images can only be used with specific authorization from WMU Signature staff. 

Each file type should only be used in the specific ways listed below:

EPS: Print
JPG: Print or Web - white background
PNG: Print or Web - transparent background

WMU Signature logo                                                                         

 

WMU Signature logo                       square logo for wmu signature

 

Icon

Identifies WMU Signature approved events.

WMU Signature Icon

EPS Icon JPG Icon  PNG Icon

WMU Signature Icon for dark backgrounds

JPG Icon PNG Icon

 

PATHWAY ICONS

WMU Signature Pathway Icons

 WMU Signature Pathway Icons

Civic Engagement

EPS JPG PNG

Diversity and Inclusion

EPS JPG PNG

Entrepreneurship

EPS JPG PNG

Global Engagement

EPS JPG PNG

Health and Wellness

EPS JPG PNG

Leadership

EPS JPG PNG

Social Justice

EPS JPG PNG

Sustainability

EPS JPG PNG

Teaching and Learning

EPS JPG PNG

Other Icons

Self-Exploration Icon

JPG EPS