Arts Management

Whatever WMU is doing to prepare their students for a future in the professional arena … it works!”—Dale AJ Rose, director of performance studies/MFA acting program and associate chair, interim artistic director for Connecticut Repertory Theatre

A specialization in Arts Management at WMU is pursued through the Theatre Studies degree and demands general knowledge of all areas of theatre with emphasis in business, non-profit leadership, development, marketing & communications,  ticket office management, and front of house services. The program is designed to provide its students with practical experience managing and producing theatre within the department's production season. Students are on the front lines of all venue management and they assist in every other aspect of The University Theatre operation.  Students get hands on experience in communications, marketing, social media management, fundraising, database management, house management and box office while working in this program. The office uses Tessitura as its Customer Relationship Management software (CRM). Tessitura is one of the leading CRM systems used by the largest arts organizations - this experience sets our students up for extensive work opportunities post graduation. 

Students in this program must fulfill the University’s general education requirements as well as requirements within the Theatre Studies Curriculum, ensuring a solid base of knowledge in the fundamentals of theatre. Outside of these requirements, this major consists of a selection of electives. These electives are chosen with guidance from the Director of Arts Management in Theatre and are based on career focus within the field and personal strengths and interests.


Preparing for your interview

Candidates will interview with the director of arts management. The interview will allow potential students the opportunity to show their work and share any information about themselves and their interest in the management of theatre. Preparing For Your Interview: Applicants should bring to the interview any applicable work you may have including documents that show your administrative skills using various software programs, any graphic design or layout work on such things as programs, show posters, etc. Applicants also must provide two writing samples. Writing samples can be anything you have written for school, including articles for the school newspaper or research papers you have done for class. Be sure to dress professionally and comfortably. Present yourself in a way that allows you to make the best impression possible.

Curriculum Catalog


Alumni in theatre arts management are working with Brooklyn Academy of Music, Serino Coyne Marketing in NY, 321 Theatrical Management (Wicked), the Williamstown Theatre Festival, The Cort Theatre of Chicago, Milwaukee Repertory Theatre, Milwaukee Youth Arts Center and more.

For further information on Department of Theatre majors or the minor, email Debra Gambino, academic advisor.