Western Michigan University is the only place that provides an "all-inclusive" package education.
- Access to education—Transparency—Attainable
- Since the full cost is reflected up front with no hidden (additional) fees; if the education, any applicable fees and registration could all be pre-packaged this could be more appealing to the consumer.
- Implementing a 24k Gold "all-inclusive" package plan for Michigan residents that is appealing and attainable. Plus this would emphasize and increase our WMU Gold branding message. In addition to that, perhaps a 14k or 10k Gold plan could be marketed for non-traditional students to return part-time.