Bundled Curriculum Across Colleges

Differentiator

Western Michigan University is the only place that brings colleges together for better workplace hiring.

Features

Students will get the education required to be successful in Corporate America.  For example, a Digital Marketing/eCommerce associate needs to be skilled in Advertising & Communications (Arts & Sciences),  eCommerce & Marketing (Business), & Customer Data Management & Analytics (IT).  A student is typically only enrolled in one College, and leave the student without the necessary training.  Degree programs need to span multiple.

Benefits

This initiative would require a restructuring of degree programs, to incorporate courses from multiple programs (multiple Minors) - specific to a Corporate team structure/department - while providing industry context from their primary college.