WMU News

Seminar to explain competitive
advantage of modern logistics

May 6, 1997

KALAMAZOO -- The competitive business advantages of employing integrated logistics will be one aspect of a seminar to be presented from 8:30 a.m. to 4:30 p.m. Thursday, June 5, at Western Michigan University's Fetzer Center.

"Integrated Logistics: The Challenge of Managing the Supply Chain" will focus on understanding modern logistics as the field continues its explosive expansion beyond its traditional role.

Logistics must encompass the concept of the integrated supply chain, according to the seminar's presenter, Dr. Paul Dittmann, vice president of global logistics for the Whirlpool Corp. and an instructor in WMU's master of business administration degree program.

"In an era of re-engineering, cost reduction and downsizing, the integrated supply chain offers industry a new and powerful tool that can be used to help companies grow now as well as in the next century," Dittmann said. "This is an enormous challenge -- perhaps the ultimate in process management. But those firms that master the complexity of modern logistics will have a competitive weapon few can match."

Offered by WMU's Office of Professional Programs and Conferences, the seminar will provide insight into integrated logistics. In addition, Dittmann will offer concrete examples from the global marketplace to show how the integrated supply chain will be the foundation of competitive advantage as the 1990s decade comes to a close.

During Dittmann's 23 years in industry, he has served in manufacturing and strategic planning positions as well as in logistics positions. He is a member of the Council of Logistics Management (CLM), APICS and the Boston University Manufacturing Roundtable and was a member of the Research Advisory Council for the CLM/MSU World Class Logistics study.

The seminar cost of $189 per person includes all materials and lunch. For complete details and registration information, call the Office of Professional Programs and Conferences at 616 387-4174.

Office of University Relations
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5433 USA
616 387-8400